This is a Facebook-based prize competition for everyone who has attended Ljubljana Marathon. The core of UX is the gamification of running experience in terms of creating an info-graphic for every Ljubljana Marathon runner. She/he can then compare their results with others and share it online. There is also a ‘guess-the-winner’ part of the game, where any one could try and guess the winning time combination.
Check out the presentation that I’ve made for the SEMPL competition in Portorož, where we came in finals in category ‘Best targeted campaign’:
I am the co-author of UX concept, author of the whole user-interface, and author of the video above. The project was done in collaboration with Mobiuu company from Koper – Capodistria.